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Description

job title

Job description:
We are looking for a dynamic and results-driven Performance Marketing Manager to join our growing team. In this role, you will be responsible for strategizing, executing, and optimizing high-impact marketing campaigns across multiple digital channels to drive user acquisition, engagement, and revenue growth.
Responsibilities:
Develop and execute performance marketing strategies across Google Ads, App Marketing platforms, and SEO initiatives.
Manage and optimize paid media campaigns to maximize ROI, reduce CPA, and increase LTV.
Collaborate with SEO specialists to improve organic visibility and traffic through technical SEO, on-page SEO, and content optimization.
Design and implement user acquisition strategies for mobile apps (iOS and Android) including App Store Optimization (ASO) and paid app campaigns.
Work closely with the eCRM team to create integrated lifecycle marketing journeys that drive engagement, retention, and reactivation.
Continuously track, analyze, and report on campaign performance, providing actionable insights for improvement.
Manage budgets effectively and ensure efficient allocation across different performance channels.
Stay up to date with the latest trends and best practices in performance marketing, SEO, mobile marketing, and CRM.
Qualifications:
4+ years of experience in performance marketing, growth marketing, or a related field.
Hands-on experience managing Google Ads (Search, Display, YouTube).
Solid understanding of SEO strategies and tools (e.g., Ahrefs, SEMrush, Google Search Console).
Proven experience with App Marketing campaigns and ASO techniques.
Familiarity with eCRM platforms (e.g., WebEngage).
Strong analytical skills and proficiency in tools such as Google Analytics and Looker.
Excellent project management, communication, and cross-functional collaboration skills.
Data-driven mindset with a focus on experimentation and continuous optimization.
Bachelor’s degree in Marketing, Business, or a related field (Master’s is a plus).

Performance Marketing Manager

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