۲ روز پیش

استخدام CRM Manager برای اسنپ در تهران

اسنپ

تهران (زعفرانیه)

۲ روز پیش اطلاعات تماس

حضوری

مقطع تحصیلی اعلام نشده

سابقه دارد (۵ تا ۹ سال)

حقوق توافقی

آقا و خانم

تمام وقت

مشاهده اطلاعات تماس

اطلاعات بیشتر

اسنپ در تهران (زعفرانیه) جهت تکمیل کادر خود از واجدین شرایط زیر دعوت به همکاری می نماید:

Description

job title

Ready to Get on Board?
Help us shape the future of ride-hailing and urban mobility. Submit your CV and let's build smarter cities together.
Your Impact
Shape how millions of users engage with Snapp through data-driven CRM. Lead lifecycle campaigns, optimize customer journeys, and work across Product, Marketing, and Analytics to drive growth.
What You’ll Drive Forward
Snapp! is seeking a highly experienced and results-oriented CRM Manager to lead the development and execution of its customer relationship management strategy. The successful candidate will assume full ownership of the user lifecycle — spanning acquisition, activation, engagement, retention, and reactivation — and will be responsible for designing data-driven, personalized communication strategies that measurably increase ride frequency, reduce churn, and elevate long-term user value. This is a senior individual contributor and people management role that operates at the intersection of marketing strategy, data analytics, and product collaboration.
Strategy & Planning
Develop and own a comprehensive, multi-channel CRM strategy aligned with the ride-hailing business unit's commercial objectives and user growth targets.
Define the user lifecycle framework, identifying critical touchpoints and intervention opportunities across onboarding, engagement, retention, and win-back stages.
Establish short- and long-term CRM roadmaps in alignment with quarterly OKRs and organizational priorities.
Campaign Execution & Optimization
Architect and oversee end-to-end lifecycle campaigns, including first-ride onboarding sequences, ride frequency programs, promotional initiatives, and lapsed-user reactivation journeys.
Develop advanced user segmentation strategies leveraging behavioral, transactional, and geo-spatial data to enable precise, context-relevant targeting at scale.
Manage and optimize the full CRM channel mix — including push notifications, SMS, email, and in-app messaging — ensuring message relevance, delivery timing, and channel appropriateness at each lifecycle stage.
Establish and maintain a structured A/B and multivariate testing framework to systematically improve campaign performance across all key metrics.
Analytics & Performance Management
Define, track, and report on core user CRM KPIs, including ride frequency, retention rate, churn rate, reactivation rate, and user
lifetime value (LTV).
Translate complex data and performance insights into clear, actionable recommendations for senior leadership and cross-functional stakeholders.
Conduct regular cohort analyses to identify behavioral trends, at-risk segments, and growth opportunities within the user base.
Cross-Functional Collaboration
Partner closely with Product, Data Science, Business Intelligence, and Growth teams to ensure CRM initiatives are integrated with product development cycles and platform capabilities.
Work in coordination with the broader Marketing team to ensure consistency of messaging and brand voice across all user touchpoints.
Act as the internal subject matter expert on user engagement, informing product and business decisions with CRM-driven insights.
Team Leadership & Development
Lead, mentor, and develop a team of CRM specialists, fostering a culture of analytical rigor, continuous experimentation, and
operational excellence.
Set clear performance expectations, provide regular coaching, and support professional growth within the team.
What Powers Your Drive
Essential
Minimum 5 years of progressive experience in CRM, lifecycle marketing, or customer engagement, including at least 2 years in a senior or managerial capacity.
Demonstrable track record of developing and scaling user retention programs within a high-growth technology, on-demand services, or digital consumer platform environment.
Strong analytical capability, with experience conducting cohort analyses, building retention models, and deriving strategic recommendations from large-scale behavioral datasets.
Deep expertise in customer segmentation methodologies, lifecycle automation, and multi-channel campaign orchestration.
Proven ability to influence key retention metrics, including churn rate, ride frequency, and user LTV.
Exceptional written and verbal communication skills in both Farsi and English, with the ability to present complex findings clearly
to executive audiences.
Demonstrated leadership and cross-functional stakeholder management capabilities within agile, fast-paced organizations.
Proficiency in SQL, Python and BI/PowerBI.
Preferred
Prior experience within the ride-hailing, mobility, or consumer on-demand sector.
Hands-on experience with mobile marketing ecosystems, including iOS/Android push infrastructure, deep linking, and in-app
messaging frameworks.

CRM Manager

متقاضیان واجد شرایط می توانند با کلیک روی لینک تکمیل فرم استخدام، رزومه خود را ارسال نمایند.

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