استخدام دیجی کالا

دیجی کالا در تهران (محدوده ونک) جهت تکمیل کادر خود به افراد واجد شرایط ذیل نیازمند است.

Description

job title

The Marketing Communication Director is responsible for defining and leading the overall marketing communications strategy to build a strong, consistent, and differentiated brand. This role ensures that all brand, campaign, content, and communication activities are aligned with business objectives and deliver a coherent message across all customer touchpoints.
Key Responsibilities:
Marketing Communication Strategy
Define and own the end-to-end marketing communication strategy, including brand positioning, messaging, and tone of voice.
Ensure brand consistency across all channels, platforms, and customer touchpoints.
Translate business and marketing objectives into clear communication frameworks and narratives.
Brand & Campaign Leadership:
Lead the development and execution of integrated marketing campaigns across online and offline channels.
Oversee brand campaigns, product launches, and major business initiatives to ensure impact and coherence.
Act as the brand guardian, ensuring high-quality creative output aligned with brand standards.
Content & Storytelling:
Own the overall content strategy and storytelling approach, ensuring relevance for different audiences and segments.
Guide teams in creating compelling content across formats (digital, social, performance support, PR, ATL/BTL).
Ensure messages are insight-driven, customer-centric, and culturally relevant.
Cross-Functional Collaboration:
Partner closely with Product, Growth, Business Lines, Performance Marketing, PR, and CX teams.
Align communication priorities with commercial, product, and customer experience goals.
Enable fast and effective execution across multiple stakeholders and agencies.
Team & Agency Leadership:
Lead, mentor, and develop marketing communication teams and managers.
Manage external agencies, creative partners, and production vendors to ensure quality and efficiency.
Set clear goals, KPIs, and performance expectations for teams and partners.
Measurement & Optimization:
Define communication KPIs and measurement frameworks (brand health, campaign effectiveness, engagement).
Use data and insights to continuously optimize messaging, channels, and creative performance.
Balance brand-building and performance-driven communication objectives.
Stakeholder Management:
Communicate strategy, priorities, and results clearly to senior leadership.
Act as a trusted advisor to business and executive teams on brand and communication matters.
Qualifications & Experience:
Extensive experience in marketing communications, brand management, or integrated marketing, preferably in digital, e-commerce, or consumer-facing businesses.
Proven track record of leading large-scale campaigns and building strong brands.
Strong understanding of multi-channel communication ecosystems (digital, social, ATL/BTL, PR).
Experience managing senior teams and agencies in complex organizations.
Excellent strategic thinking, storytelling, and leadership skills.
Strong command of English communication.

Marketing Communication Director

متقاضیان واجد شرایط می توانند با کلیک روی لینک تکمیل فرم استخدام، رزومه خود را ارسال نمایند.

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