۱ ماه پیش
استخدام Marketing Generalist برای پلتفرم زرپین در تهران
حضوری
لیسانس
سابقه دارد (۲ سال)
حقوق توافقی
آقا و خانم
تمام وقت
مشاهده اطلاعات تماس
اطلاعات بیشتر
پلتفرم زرپین زیر مجموعه بیت پین در تهران جهت تکمیل کادر خود به افراد واجد شرایط ذیل نیازمند است.
| Marketing Generalist | |
| We are looking for a passionate and versatile Marketing Generalist to join our growing Gold Investment business. This role is ideal for someone who enjoys working across multiple marketing disciplines and wants to build one of the leading investment products in the market As a Marketing Generalist, you will be responsible for supporting and executing the company's marketing strategy across the entire customer lifecycle—from awareness and acquisition to activation, engagement, retention, and advocacy. You will work closely with Product, Growth, CRM, Performance Marketing, Design, Content, Business Development, and Data teams to deliver high-impact marketing initiatives that contribute directly to business growth |
Job Description |
| Marketing Strategy & Planning Support the development and execution of the overall marketing strategy aligned with company objectives. Identify growth opportunities through customer insights, market research, and competitive analysis. Develop marketing initiatives that increase brand awareness, product adoption, and customer engagement. Assist in defining product positioning, messaging, and value propositions. Campaign Management Plan, coordinate, and execute integrated marketing campaigns across online and offline channels. Develop campaign briefs, timelines, communication plans, and execution roadmaps. Coordinate with internal teams and external partners to ensure successful campaign delivery. Monitor campaign performance and continuously optimize based on business results. Product Marketing Collaborate with Product teams to launch new products, features, and services. Build Go-to-Market (GTM) strategies for new launches. Prepare launch plans, messaging frameworks, FAQs, landing pages, and marketing assets. Gather customer feedback and market insights to improve product positioning and adoption. CRM & Lifecycle Marketing Work closely with CRM teams to execute lifecycle campaigns through Push Notifications, Email, SMS, In-App Messaging, and other owned channels. Develop customer journeys that improve onboarding, activation, retention, and reactivation. Support user segmentation and personalized communication strategies. Content & Brand Marketing Collaborate with Creative and Content teams to develop compelling marketing materials. Ensure brand consistency across all customer touchpoints. Support educational content, product storytelling, and brand-building initiatives. Contribute ideas for social media campaigns and community engagement. Growth Marketing Support acquisition initiatives across paid and organic channels. Identify opportunities to improve conversion throughout the customer funnel. Work on referral programs, promotional campaigns, and partnership activations. Collaborate with Performance Marketing teams to optimize campaign efficiency and return on investment. Partnerships & Business Development Support strategic partnerships with brands, financial institutions, creators, and affiliates. Coordinate co-marketing campaigns and joint promotional activities. Assist in organizing marketing events, webinars, and community activations. Data & Performance Analysis Monitor marketing dashboards and campaign KPIs. Analyze user behavior, conversion funnels, and campaign performance. Generate actionable insights and recommend optimization opportunities. Conduct A/B tests and evaluate marketing experiments to improve business performance. Cross-functional Collaboration Work closely with Product, Design, Growth, CRM, Performance Marketing, Data, Customer Support, Legal, Operations, and Business teams to ensure alignment across all marketing initiatives. Manage project timelines, priorities, dependencies, and stakeholder communication. Ensure marketing activities are delivered on schedule and aligned with business objectives. |
Key Responsibilities |
| Bachelor's degree in Marketing, Business, Communications, or a related field. 2–5 years of experience in Marketing, Growth Marketing, Product Marketing, Digital Marketing, or a similar role. Strong understanding of digital marketing channels and customer lifecycle management. Experience planning and executing integrated marketing campaigns. Excellent project management and organizational skills. Strong analytical mindset with the ability to interpret marketing and product data. Excellent communication and stakeholder management skills. Ability to manage multiple projects in a fast-paced environment. Comfortable working cross-functionally with Product, Design, Data, and Business teams. |
Requirements |
| Experience in fintech, investment, wealth management, or financial services Familiarity with CRM platforms such as Braze, CleverTap, MoEngage, WebEngage, or similar tools Experience with analytics platforms including GA4, Looker Studio, Tableau, Metabase, or Power BI Understanding of customer acquisition, lifecycle marketing, conversion optimization, and retention strategies Passion for personal finance, investing, and digital financial products |
Preferred Qualifications |
| Brand Awareness Growth Customer Acquisition Customer Acquisition Cost (CAC) Activation Rate First Purchase Conversion Customer Retention Repeat Purchase Rate Product Adoption Campaign ROI Customer Lifetime Value (LTV) Engagement Rate Marketing Contribution to Revenue Time-to-Market for Product Launches Campaign Delivery Quality and Execution Excellence |
Success Metrics |
متقاضیان واجد شرایط می توانند با کلیک روی لینک تکمیل فرم استخدام، رزومه خود را ارسال نمایند.
اطلاعات تماس
گزارش مشکل آگهی
- ثبتنام برای تکمیل فرم استخدام اینجا کلیک نمایید
- مهلت ۱۴۰۵/۰۶/۲۸
آگهیهای مشابه
جستجوهای مشابه
- استخدام کارشناس فروش در شهر تهران
- استخدام کارشناس فروش در استان تهران
- استخدام رشته کامپیوتر در شهر تهران
- استخدام رشته ارتباطات در شهر تهران
- استخدام رشته ارتباطات در استان تهران
- استخدام بازاریاب و ویزیتور در شهر تهران
- استخدام MBA (مدیریت کسب و کار) در شهر تهران
- استخدام کارشناس برنامه ریزی فروش در شهر تهران
- استخدام کارشناس دیجیتال مارکتینگ در شهر تهران
- استخدام کارشناس ارتباط با مشتری (CRM) در شهر تهران
دستهبندی آگهیهای استخدام