استخدام دیجی کالا

دیجی کالا در تهران جهت تکمیل کادر خود به افراد واجد شرایط ذیل نیازمند است.

Description

job title

This role sits at the intersection of the Marketing and Commercial teams. The Sales Marketing Manager is responsible for designing, executing, and optimizing niche marketing actions at the sub-category and leaf-category level — with the goal of hitting commercial verticals' sales targets while maintaining platform-wide profitability and active customer growth.
This person is neither a mere requester from the central team nor an executor of commercial orders. They are a true owner: operating with full authority, a defined budget, and direct access to tools and channels — driving vertical marketing strategy from definition through execution to measurement.
Key Responsibilities
Strategy & Planning
Design monthly and quarterly marketing plans for commercial verticals at the sub-category and leaf-category level
Define niche, segmented actions based on customer behavior, inventory signals, pricing data, and commercial forecasts
Identify and execute cross-vertical actions that increase user retention across the platform
Prioritize short-term and long-term activities based on data, not reactive pressure
Execution & Channel Management
Directly manage vertical-specific marketing channels including: on-site placements, eCRM, editorial content (Mag), digital advertising (Yektanet), and social media
Allocate budget across channels based on historical performance and growth potential
Design personalized campaigns segmented by customer behavior and needs within each vertical
Drive execution and remove operational blockers without requiring constant central team approval
Commercial Partnership
Maintain a regular presence in commercial vertical meetings to stay informed on inventory, pricing, and forward-looking forecasts
Translate commercial needs into measurable, executable marketing actions
Report marketing performance to commercial leadership in business language: GMV, daily items, PC1
Central Marketing Alignment
Coordinate with the central marketing team to leverage shared capacity without creating conflict or duplication
Share learnings and campaign results with sales marketers across other verticals
Uphold brand standards and platform-wide marketing frameworks
Data & Optimization
Continuously analyze channel and campaign performance using dedicated dashboards
Extract actionable insights from data to improve future campaigns
Document action results to prevent repeated experiments with known outcomes
Provide monthly performance forecasts and compare against actuals
Requirements & Competencies
Experience
Minimum 5 years in marketing, preferably within e-commerce or digital platforms
Proven track record managing multiple digital marketing channels simultaneously
Experience owning a marketing budget and being directly accountable for quantitative targets
Technical Skills
Proficiency in analytics and reporting tools
Deep familiarity with digital marketing channels: SEO, CRM, push notifications, display advertising
Ability to read and analyze data independently, without reliance on a data team intermediary
Behavioral Competencies
Owner mindset: takes full accountability for outcomes, not just process completio
Ability to work effectively across two teams with different cultures and languages (commercial and marketing)
Strong communication skills for negotiation, prioritization, and expectation management
Comfortable making fast decisions under conditions of incomplete information
Data-driven thinking combined with an intuitive understanding of consumer behavior

Sales Marketing principal

متقاضیان واجد شرایط می توانند با کلیک روی لینک تکمیل فرم استخدام، رزومه خود را ارسال نمایند.

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