۲ ساعت پیش

استخدام Senior Digital Marketing Specialist در دیجی‌ شهر

دیجی‌ شهر

تهران

۲ ساعت پیش اطلاعات تماس

حضوری

مقطع تحصیلی اعلام نشده

سابقه دارد (۳ سال)

حقوق توافقی

آقا و خانم

تمام وقت

مشاهده اطلاعات تماس

اطلاعات بیشتر

امروز

شرکت دیجی‌ شهر در تهران جهت تکمیل کادر خود از واجدین شرایط زیر دعوت به همکاری می نماید.

Description

job title

About the Role
DG Shahr’s Marketing team is looking for a Senior Digital Marketing Specialist to plan, execute, and optimize digital marketing activities across paid and owned digital touchpoints. This role will work across digital campaigns, website and landing pages, analytics, tracking, SEO, and selected performance marketing initiatives, while coordinating closely with internal teams, media partners, and digital agencies. The ideal candidate is execution-focused, analytical, and able to connect campaign objectives with digital execution, media performance, and customer experience to drive measurable business results.
Key Responsibilities
Digital Marketing & Campaign Execution
Plan and execute digital marketing initiatives aligned with campaign and business objectives.
Translate campaign briefs into actionable digital plans, including channels, audiences, landing pages, tracking requirements, and execution timelines.
Coordinate digital execution across website, landing pages, paid media, CRM touchpoints, social platforms, and other relevant digital channels.
Work closely with Campaign, Creative, Content, CRM, Product, and Performance teams to ensure consistent execution across digital touchpoints.
Monitor campaign implementation and proactively identify execution, tracking, or customer journey issues.
Performance Marketing & Media
Support the planning and execution of paid digital campaigns across ad networks, search, retargeting, and other relevant acquisition channels.
Monitor key performance metrics such as CTR, CPC, CPA, CAC, Conversion Rate, ROI, and ROAS and identify optimization opportunities.
Work closely with Performance Marketing specialists and agencies on audience targeting, media plans, campaign setup, and optimization priorities.
Review channel and campaign performance and recommend changes to media mix, creative assets, landing pages, targeting, or campaign mechanics.
Support budget planning and monitor media spend against campaign objectives and expected outcomes.
Evaluate digital media opportunities based on cost, audience quality, conversion potential, and business impact.
Website, Landing Pages & Conversion
Own marketing requirements for campaign landing pages, promotional pages, forms, and key digital conversion journeys.
Work with Product, UX/UI, Tech, and Content teams to improve landing page experience and conversion.
Identify funnel drop-offs and recommend improvements based on customer behavior and performance data.
Coordinate A/B tests across landing pages, offers, messaging, and digital journeys.
Ensure campaign readiness and QA, including links, UTMs, tracking, offers, content, forms, and landing pages.
Analytics & Tracking
Analyze digital performance using GA4, GTM, BI dashboards, and other analytics platforms.
Define tracking and measurement requirements for digital campaigns and customer journeys.
Monitor traffic quality, engagement, funnel progression, and conversion performance.
Work with Performance and Data/BI teams to ensure tracking accuracy and reliable reporting.
Translate digital and campaign data into actionable recommendations for Marketing and Product teams.
Agency & Partner Management
Manage day-to-day collaboration with digital agencies, media agencies, ad networks, publishers, and other external digital partners.
Prepare briefs, communicate campaign objectives and KPIs, and follow up on execution and deliverables.
Review agency media plans, campaign proposals, reports, and optimization recommendations.
Challenge agencies on performance, efficiency, targeting, placements, and media quality when needed.
Monitor agency SLAs, execution quality, and campaign performance.
Coordinate with internal stakeholders to ensure agencies receive the required assets, tracking, approvals, and information on time.
SEO & Digital Growth
Coordinate SEO priorities and identify opportunities for organic traffic and search visibility.
Work with Content, Product, and external specialists to implement SEO recommendations.
Monitor organic performance and follow up on technical, content, and landing page improvements.
Identify opportunities across digital channels to improve acquisition and conversion efficiency.
Requirements
3+ years of experience in Digital Marketing, Performance Marketing, or a related role.
Strong understanding of digital marketing channels, customer journeys, funnels, and conversion.
Hands-on experience with digital campaigns, media planning, landing pages, and campaign tracking.
Good understanding of Performance Marketing and paid acquisition.
Working knowledge of GA4, GTM, UTM tracking, attribution, and reporting tools.
Ability to analyze metrics such as CTR, CPC, CPA, CAC, Conversion Rate, ROI, and ROAS.
Experience working with digital agencies, ad networks, publishers, or media partners.
Strong understanding of website and landing page optimization.
Familiarity with SEO fundamentals and organic acquisition.
Strong analytical, project coordination, and stakeholder management skills.
High attention to detail and ownership of execution quality.
Proficiency in Report tools and Google Sheets.
Nice to Have
Experience in Fintech, Lendtech, E-commerce, Marketplace, or digital consumer businesses.

Senior Digital Marketing Specialist

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