استخدام اسنپ

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Senior CRM Analyst
As a Senior Data Analyst (CRM), you will play a key role in shaping data-driven customer engagement strategies. Working closely with the CRM team, you’ll analyze user behavior, campaign performance, and business impact to optimize how we communicate with our customers through voucher-based campaigns. Your insights will help ensure every campaign is targeted, effective, and aligned with business goals.	Your Impact
CRM & Business Understanding: Develop a strong understanding of CRM objectives, user segmentation, and campaign goals to design analytical approaches that support them. Campaign Data Analysis: Analyze CRM campaign performance to measure effectiveness, conversion, and ROI. Segmentation & Targeting: Support the creation of user segments and personalization strategies through behavioral and transactional data analysis. Data Collection & Processing: Gather and process data from multiple sources using advanced SQL queries and ensure data accuracy for CRM campaign tracking. Exploratory Analysis: Perform exploratory data analysis (EDA) to identify customer trends, engagement patterns, and opportunities for retention or reactivation. Reporting & Visualization: Build dashboards and visual reports to communicate campaign performance and customer insights to non-technical stakeholders. Experimentation: Design and analyze A/B or multivariate tests to assess the impact of messaging, timing, and offers on user engagement. Ad-Hoc Insights: Conduct ad-hoc analyses to answer strategic CRM-related business questions. Documentation & Communication: Maintain documentation of methodologies and findings, and collaborate closely with CRM managers, marketing, and product teams to ensure data-driven campaign design.	What You’ll Drive Forward
Bachelor’s or Master’s degree in Computer Science, Information Systems, Industrial Engineering, Mathematics, Statistics, or a related field. Strong proficiency in SQL for campaign data extraction, segmentation, and performance analysis. Advanced Python skills (Pandas, NumPy, Matplotlib, Seaborn, etc.). Experience with data visualization tools such as Power BI, Tableau, or similar. Solid understanding of A/B testing and campaign experimentation frameworks. Proficiency with MS Excel for campaign tracking and reporting. Experience with CRM analytics, customer lifecycle analysis, and voucher-based campaign tracking is a strong plus. Familiarity with machine learning or predictive modeling for segmentation or churn analysis is an advantage, but not mandatory. Excellent communication skills in English, both verbal and written. Strong analytical and problem-solving abilities with a keen attention to detail. Ability to thrive in a fast-paced environment with multiple parallel campaigns. Collaborative mindset with the ability to work effectively with marketing, CRM, and data engineering teams.	What Powers Your Drive
Help us shape the future of ride-hailing and urban mobility. Submit your CV and let’s build smarter cities together.	Ready to Get on Board?

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درباره مجموعه

اسنپ

At Snapp, we’re redefining how cities move. Our ride-hailing and mobility platform connects millions of riders and drivers every day, delivering safe, reliable, and efficient transport solutions. Powered by real-time data and robust infrastructure, we make urban travel faster, simpler, and more sustainable. We operate with the mindset of a global tech leader and the agility of a startup, building services that scale across markets while staying responsive to local needs.

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